Campaign, Photography, Video, Content, Digital Advertising
Photo: Guillermo Rodríguez, Mario Arvizu, Nicolás Covarrubias
Creative & Art Direction: Liza García, Miguel Sandoval, Daniela Bernal
Video: Efren Galvan
Campaing Meet The Family: Francia Padilla, Fátima Oñate, Guillermo Castellanos
Content: Natalia Jiménez, Jairo Quezada, Diana Corona
Digital Advertising: Omar Robles
Meet, is a restaurant specialized in serving steaks, highlighting its flavors and textures through the natural process it experiences, from Nebraska to Mexico, since it ensures that every steak reaches the customers' plate without ever being frozen, preserving their natural taste and texture.
Our team has created a series of social media content as well as a tailored digital strategy for the brand to peak the interest of their audience, by demonstrating the quality of the meat and the fresh, cool vibe in the restaurant. Through aesthetically attractive pictures, to playful and fun copy writing coupled with a creative campaign, we’ve come to communicate the brand’s value and personality.
Meet the family, is the creative campaign we created to promote the different premium steaks the brand has. We are passionate on aesthetic and disruptive design, that’s why our team decided to go against the usual look and feel on the ‘Steak restaurant’ dark aesthetic, by playing with pop art elements, fun and witty phrases to introduce every steak style, as well as the development of different digital strategies to keep our audience engaged. From postcards to animations, we created a new experience on the steak industry graphic style.