Agálea is a silver jewelry store located in our city; Guadalajara, Mexico. Originally named as Joyerías TXC, we had the opportunity to work from the naming process to the full brand identity and visual system redesign. We created a monogram as the main iconic brand symbol using A,G and L letters to build it, giving us a rhomb or diamond as final result, thus the packaging pattern shape has the same geometric composition. Our graphic solution for all their visual commuication keeps the same aesthetics and design line, simple, neat and classy.
