RUBAW
The Workout Co.
Advertising, Web Development, Social Media
Brand Strategy & Graphic Design | Brian Sólis (The Seven Six)
Social Media Content | Ignacio Hes, Karen Verdín & Guillermo Castellanos.
Digital Marketing & Ads Strategy | Omar Robles, Ana García & Guillermo Castellanos.
Art Direction | Brian Sólis & Moisés Guillén.
Video Production | Christian Mcarthy.
Photography Campaign | Andrés Sólis.
Gym Photography | Carlos Ochoa.
Web Development | Iván Morán & Karina López (Soluble) .
Saturna Studio® 2019
RUBAW is a community of people who celebrate and embrace the beauty of the imperfect. Inspired by the Japanese aesthetic term of the Wabi Sabi, it was decided to build a place where they will live the change at their own pace, where they will listen to their body and connect with it like never before.
Background
RUBAW is looking for a study that solves digital points for the prelaunch, launch and maintenance of digital channels with a congruent, aspirational and effective communication.
Digital Goal
Position a new gym concept at Colonia Americana and therefore Guadalajara.
Strategy
Once the graphic identity and collaterals were generated, RUBAW communicated through an expectation campaign and a great leverage of influencers through advertising guidelines in digital media, leading prospects to a landing page where users would register to obtain a unique benefit. The platforms used were: Facebook, Instagram and Google Ads.
Audiovisual production and photo shoot were a crucial part of the project as they gave life and realism to the project; content that was advertised in the pre-campaign and launch.
+ 2.754K
Total Followers
9.26%
Engagement Rate
285.1K
Total Reach
+300
Leads
