Cosmos expanding.

RUBAW

The Workout Co.

Advertising, Web Development, Social Media

Brand Strategy & Graphic Design | Brian Sólis (The Seven Six)
Social Media Content | Ignacio Hes, Karen Verdín & Guillermo Castellanos.
Digital Marketing & Ads Strategy | Omar Robles, Ana García & Guillermo Castellanos.
Art Direction | Brian Sólis & Moisés Guillén.
Video Production | Christian Mcarthy.
Photography Campaign | Andrés Sólis.
Gym Photography | Carlos Ochoa.
Web Development | Iván Morán & Karina López (Soluble) .
Saturna Studio® 2019

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RUBAW is a community of people who celebrate and embrace the beauty of the imperfect. Inspired by the Japanese aesthetic term of the Wabi Sabi, it was decided to build a place where they will live the change at their own pace, where they will listen to their body and connect with it like never before.


Saturna Studio
Saturna Studio
Saturna Studio
Saturna Studio

Background

RUBAW is looking for a study that solves digital points for the prelaunch, launch and maintenance of digital channels with a congruent, aspirational and effective communication.


Digital Goal

Position a new gym concept at Colonia Americana and therefore Guadalajara.

Strategy

Once the graphic identity and collaterals were generated, RUBAW communicated through an expectation campaign and a great leverage of influencers through advertising guidelines in digital media, leading prospects to a landing page where users would register to obtain a unique benefit. The platforms used were: Facebook, Instagram and Google Ads.

Audiovisual production and photo shoot were a crucial part of the project as they gave life and realism to the project; content that was advertised in the pre-campaign and launch.

+ 2.754K

Total Followers





9.26%

Engagement Rate





285.1K

Total Reach





+300

Leads





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