Corazón de la Tierra
Flora María
Campaign, Photography, Video, Content, Advertising
Creative Concept: Ignacio Hes, Flora María Sánchez & Guillermo Castellanos
Art Direction: Ignacio Hes, Estefanía Ornelas & Ananda Chatillon
Photography: Guillermo Rodríguez
Video: Efrén Galván
Graphic Design: Moisés Guillén, Martin Navarrete, Carmen Salas
Advertising & Digital Strategy: Omar Robles
Content Management: Karen Martínez
Instagram AR Filter: Daniel Lyono
The new collection of the Mexican jewelry Flora María®️ entitled Corazón de la Tierra was born from the desire to open the heart of the brand and connect with all of those sensitive and stressful situations emerging on the planet. Their Pieces were designed to connect with roots, with sweetness, with reborn, with being a woman. Each one finds a reason to feel connected to the Heart of the Earth. The campaign objective, all the storytelling, concept, creative direction, photography, audiovisuals, digital media are carrying out to bring all the customers traffic to the online store where users were available to pre-order their pieces and buy them at the digital launch.
