Cooper Tires
Latinoamérica
3D Content, Content, Motion Graphics, Digital Advertising
3D Content: Daniel Lyono
Content: Andre Mercado
Motion Graphics: Efren Galvan
Design Content: Martin Navarrete
Cooper Tires has been a tire manufacturing company since 1914. Today, Cooper is one of the largest tire manufacturing companies in the world. It has a test center and nine manufacturing plants in North America, Europe and Asia.
Cooper Tires has focused on specialization, since it believes each tire must meet a goal and customer expectations. That is why they have a tire catalog that adapts to the circumstances, driving in different climates, temperatures and terrain. Positioning themselves as leaders in the Off-Road segment with their Discoverer STT Pro tire and the Muscle car line with the Cooper Cobra tire.
At Saturna Studio we developed an entire strategy with the aim of positioning Cooper Tires in Latin America, in which we have creatively used various channels and formats to allow us to bring Cooper's message to different audiences. Our skills have shone brilliantly through content such as; 3D Rendering, graphic design, video and animation in Motion Graphics, achieving excellent results in conjunction with the campaigns carried out trough Facebook ads with the community and Waze ads with a sales objective.
